In the ever-changing, fast-paced automotive market, those who fall behind are generally left behind. As many automakers continue to research and develop autonomous technology, Hyundai is reaching out to one of the top dogs when it comes to technology. Although nothing has been confirmed just yet, a Hyundai-Google partnership could happen sooner rather than later.
Hyundai is one of the few automakers that hasn’t made developing next-level autonomous technology a top priority. In an effort to remain competitive, the Korean brand reached out to Google for help.
Google has been running its own self-driving program and vehicles have logged well over 1.7 million miles. If Hyundai and Google were to join forces, the Korean brand could become an industry leader when it comes to self-driving cars.
John Krafcik, who left Hyundai to join Google last year, would likely aid any partnership. He’s currently in charge of Google’s self-driving car project and in the perfect position to collaborate with Hyundai.
Considering Hyundai is one of the most enthusiastic automakers when it comes to innovative technology, it wouldn’t be surprising to see the Korean brand get a jump on the autonomous vehicle market. Having quickly implemented Apple CarPlay and Android Auto software, the Korean brand is always looking for innovative technologies!
We here at SouthTowne Hyundai are hyped to see what a Hyundai-Google partnership could create!