The Hyundai lineup seems to be a favorite toy among performance houses. The guys at Bisimoto Engineering regularly tune one of Hyundai’s cars for the SEMA show in Las Vegas—first it was the Elantra GT, then the Genesis Coupe, and this year it’s the Sonata, which it cranked up to a whopping 708 horsepower.
ARK Performance has also got a similar track record. It has tuned Hyundai vehicles for SEMA five times already, and this year chose the 2015 Genesis as the car upon which to perform its magic. Unlike Bisimoto, however, ARK modifies more than the engine.
The exterior has been changed to accommodate larger wheels, and the interior was revised to provide the “opulence of a private business jet.” Combined with a lowered suspension setup, modified front and rear wide bumpers and fenders, a new carbon fiber splitter, a rear diffuser, and AR headlights, the 2015 Genesis AR550 concept looks more aggressive than ever.
And of course, the engine is more powerful. The award-winning Tau 5.0-liter V8 has been injected with an extra 130 horsepower via a Rotrex supercharger. Meanwhile, the new suspension, Nitto Tires, and Brembo Big Brake Kit allow the car to take corners like a proper racecar.
It’s a shame we’ll probably never get to sell the car at SouthTowne Hyundai. We imagine people would come by just to take a look at it!