Women are a bigger part of the car buying market than some people seem to realize. Hyundai, though, recognizes that fact, and has launched a new 2015 Hyundai Sonata campaign that focuses on and celebrates the diverse market of women that shop for cars every day!
The recently launched Hyundai Smarter website focuses on women empowering women. You can find inspirational quotes from famous and important women, videos from women in diverse fields of work and, of course, information about the 2015 Sonata and the driving experience that participants had while driving it. You can also enter the small, daily contests being held as part of the campaign, or the one big contest that includes a trip to the 46th Annual NAACP Image Awards Show for one lucky winner.
“We celebrate the successes and contributions of women. We are proud to launch this campaign, which speaks to the interests of the multicultural women market. The growth of this segment is significant, and it is critical that we address its important needs of safety, reliability and value. The all-new 2015 Sonata is a smart choice — that meets the demands of this market,” says Zafar Brooks, the director of Diversity and Inclusion for Hyundai Motors America.
Southtowne Hyundai is ready to support this new campaign by celebrating women right along with Hyundai – and telling you more about the 2015 Hyundai Sonata. For more information on this campaign and the new Sonata, feel free to stop in!