Category Archives: Hyundai

Hyundai to Become PGA Tour Sponsor

PGA Tour sponsor

Hyundai announced late last month that it will become the title PGA Tour sponsor for its 2017 tournament at the Riviera Country Club in Los Angeles, California. Hyundai formerly sponsored the Tournament of Champions in Hawaii.

PGA Tour Commissioner Tim Finchem says Hyundai and the Tour are the perfect match thanks to Hyundai’s focus on the LA area and its “long-term vision and goals as a tournament sponsor.” Finchem went on to praise Hyundai for its sponsorship of the Tournament of Champions.

Dave Zuchowski, the president and CEO of Hyundai Motors America, agreed that Hyundai has “continued to expand our relationship with the game of golf” and cites the fact that the Los Angeles PGA Tour is located in the “backyard of Hyundai’s headquarters in Orange County.”

During its sponsorship of the Tournament of Champions, Hyundai raised more than $550,000 to help children with cancer through the Hope on Wheels program. Hope on Wheels will be integrated into the PGA Tour in 2017.

Tucson Takes Title of Fastest-Selling Hyundai Model

2016 Hyundai Tucson Safety

Hyundai has plenty of fans in Europe, where the automaker has a lineup of trendy compact cars like the i10 and i20. For a while, the ix35 was being sold in Europe, but this past summer, the SUV was replaced with the latest generation of the Hyundai Tucson.

The new Tucson has already gained popularity in UK and European markets during 2015, as sales of the CUV were much higher than anticipated. In fact, the redesigned Tucson SUV is now the fastest-selling Hyundai model in Europe.

Since September, the Czech plant manufacturing Tucsons has been at full capacity, in addition to using cutting-edge production techniques that keep Tucsons rolling off the assembly lines.

“Launched in September this year, we have taken over 10,000 orders in the UK alone and the best-selling model is the 1.7-litre SE Nav with over 34% of the total number,” Tony Whitehorn, CEO of Hyundai Motor UK.

The Tucson has appealed to consumers—both in Europe and America—for its impressive fuel efficiency, family-oriented layout, and safety scores. Just recently, the Tucson earned a five-star safety rating for its crash impact engineering and proactive features. It’s also known as the Best Compact Crossover according to Ruedas ESPN.

We at SouthTowne Hyundai are proud to sell the 2016 Hyundai Tucson to customers around Atlanta.

New Hyundai Pickup Truck Inches Closer to Becoming a Reality

This year, at the Detroit Auto Show, Hyundai gave us all a nice teaser of what a Hyundai pickup truck might actually look like. The Hyundai Santa Cruz Concept showed off Hyundai’s unique exterior styling and also looked like a rugged, stylish truck ready made to take on the world. Fortunately, the dream of a new Hyundai pickup truck headed for production is looking more and more likely these days.

“We’re assuming that it’s going to get done,” Dave Zuchowski, Hyundai’s President and CEO here in America, said. “It’s just not officially done yet.” Fortunately, Zuchowski also gave us a bit of a timetable. He said he expects the new Hyundai pickup truck to be officially greenlit before the end of the decade.

While we don’t know what exactly the new truck would look like or if it would even keep the Santa Cruz name, we do know that Hyundai wants it to be the first diesel-powered vehicle offered by the brand here in America. To meet production demand, though, Hyundai may have to build a whole new plant. Keep up with all the news on the new Hyundai pickup truck and the rest of the lineup here at SouthTowne Hyundai.

New Hyundai Sonata is First Car to Feature Android Auto System

Last year, at Google I/O 2014, we first heard about a project called “Android Auto,” a system that allows your smartphone to run on your in-vehicle touchscreen in a perfectly compatible form. The system brings features like Google Maps, Google Now, Google voice search, and text-by-voice functionality to your vehicle. Plus, you’ll have tons of music and messaging apps literally right at your fingertips.

And we have exciting news here at SouthTowne Hyundai—the new Hyundai Sonata has been hand-picked as the first vehicle to receive this cool new system. The Android Auto system has been on the market since March, but Hyundai is now the first automaker to offer the system on one of their vehicles.

If you already have the “2015 Sonata with Navigation” model, just drop back by here at SouthTowne and we can hook you up with the software update you’ll need to install Android Auto on your car. You’ll also need to have Android 5.0 or higher to make sure the software is compatible both with your phone and with your Sonata. Come see us for more information and to let us answer all your questions!

Hyundai New Thinking Approach Sends Message to Space

Hyundai New Thinking ApproachAt Hyundai, you know that we will always put your family first. Not only do we offer a lineup filled with family-friendly and safe vehicles, but now Hyundai is also making it easy to connect with even the most distant family members. Through the new Hyundai New Thinking approach, the carmaker has managed to send a message to the International Space Station—without having to use the postal service.

Entitled “A Message to Space,” the Hyundai campaign reproduces a hand-written letter a 13-year-old girl has written to her father, who is on the International Space Station. To deliver the message, Hyundai dispatched 11 Genesis cars to write the message across Delamar Dry Lake in Nevada. The message measured 5.55 km², making it the largest tire track image ever, according to Guinness World Records.

If you are interested in viewing the “A Message to Space” video, click here. To see how well Hyundai keeps you connected on the road, don’t forget to stop in to SouthTowne Hyundai today!

Hyundai’s Support Helps Put Korean Art in the Los Angeles County Museum

Other than making the highest-quality, most affordable automobiles on the road, Hyundai is also in the art business.  The Korean automaker just agreed to help support the Los Angeles County Museum of Art for the next decade.  The Los Angeles Times calls it “the longest corporate sponsorship” in the museum’s history.

Hyundai will provide millions for the museum.  The money will go to support the Art + Technology program, “which launched last year and provides grants to artist projects that deal in some way with technology.”  More specifically, Hyundai’s contribution will help support the exhibition of Korean art at the Los Angeles County Museum, in a “city that contains the largest Korean population in the US.”

Hyundai’s support of art is largely due to the efforts of Eui-sun Chung, the automaker’s vice-chairman.  So far, he has helped broker support deals with the Tate Modern Museum in London and the National Museum of Modern And Contemporary Art in Seoul.

Sonata Hybrid Is One of the 10 Most Fuel-Efficient Cars Under $25,000

Most Fuel-Efficient Cars

You’ve heard of Hyundai’s Sonata and perhaps even have one sitting in your driveway, but have you paid much attention to the sedan’s hybrid version? The 2015 Sonata Hybrid was recently named one of Kelley Blue Book’s “10 Most Fuel-Efficient Cars Under $25,000”, a value worth exploring.

The Sonata Hybrid boasts 40 miles per gallon on the highway. It optimizes the use of power between the electric motor and gasoline engine and is able to speed up to 74 mph in its pure electric drive.

In addition, the sedan offers a Hybrid Lifetime Battery Warranty, an exclusive feature not offered by any other automaker in the industry, and impressive overall value.

“The Hyundai Sonata Hybrid offers all the upscale feel and luxury features of the conventionally powered Sonata, but with the added benefits of a transparent hybrid drive system that delivers exceptional fuel economy,” said Jack R. Nerad, KBB.com executive editorial director. “The fact that the model also offers an exceptionally long warranty is the cherry atop the sundae.”

Stop by SouthTowne Hyundai today to explore all the value the 2015 Sonata Hybrid has to offer.

High Demand Might Give Way to New Hyundai Plant in U.S

new Hyundai plant

Investment in the U.S. production market is a high priority for Hyundai. Reports gleaned from a South Korean news agency indicated that in order to keep up with the healthy demand for Hyundai’s lineup of small SUVs and crossovers, a plan would soon be announced to build a new plant in the southern United States. Today’s lower gas prices have slowed the sale of cars while driving-up a high demand for trucks and SUVs.

“We need more truck capacity,” Dave Zuchowski, CEO of Hyundai North America remarked. “The volumes we’re talking about, a new plant would make more sense than U.S. expansion,” of an existing plant.

That might rule out expanding use of Hyundai’s Montgomery Alabama Plant where the Elantra and Sonata are already built, but an entirely new Hyundai plant, built next to the existing one, could be completed in about two years. “We’re positioned well to get into more crossovers and do more with existing ones,” says Zuchowski.

You can check out the entire 2015 lineup of sleek and stylish Hyundai SUVs and sedans at SouthTowne Hyundai. With more expansion and selection just around the corner, it’s a great time to be behind the wheel of a Hyundai.

The New Hyundai Blue Link Smartwatch App: Access Your Car from Your Wrist

If you’ve been following our blog then you probably remember the Hyundai Blue Link App. This new app has been making quite a stir, winning an award at the Consumer Electronics Show and most recently by making its way to Google Play.

According to Hyundai, the company has recently made the Blue Link Smartwatch available, allowing you to access your phone and car via the latest Android technology. The new system is available for Android Wear™ users, enabling owners to remote start, lock/unlock, locate, and more, all from their watch.

“Blue Link subscribers and gadget lovers will appreciate a more convenient way to interact with their Hyundai vehicles,” said Frank Ferrara, executive vice president of customer satisfaction for Hyundai Motor America. “Now you can remote start your car with your smartphone, smartwatch, laptop, desktop or tablet.”

We have to admit, this new watch looks like something straight out of the 007 series. It’s hard to believe cool gadgets like this are now available to anyone who wants one. The watches come in a variety of colors and types, from high-tech modern squares to more simple, leather-strap models. Owners will also be able to access Call Roadside and Call Blue Link options as well.

New Hyundai Sonata Named Among the Best Family Cars of 2015

Best Family Cars of 2015

The new 2015 Hyundai Sonata just keeps racking up the accolades. It won MotorWeek’s Midsize Sedan Challenge, was named Best Midsize Car of the Money by U.S. News & World Report, and recently earned a 2014 GOOD DESIGN Award. Now, it’s also just been called one of the Best Family Cars of 2015, according to Kelley Blue Book’s KBB.com.

The publication looked at 23 of the “latest and greatest” vehicles from various manufacturers to determine those best suited to the family lifestyle, based on several categories—including comfort and driving, safety, child seats, cargo space, rear-seat entertainment, and more.

A great deal of the seventh-generation Sonata’s advantage over its competitors comes from Hyundai’s new Fluidic Sculpture 2.0 design language, which not only helps to make the car look more elegant than ever but also improves ride quality, by stiffening body structure and reducing noise, vibration, and harshness. You can test the ride for yourself at SouthTowne Hyundai!

And it’s going to keep getting more perks. Later this year, the Sonata will be equipped with Apple CarPlay and Android Auto to simultaneously increase safety and convenience.