After Hyundai successfully released its hatchback Elite i20 in India recently, it is looking to expand into the compact SUV market segment this year.
Hyundai has had great success in India recently. In the first half of this year, Hyundai controlled a market share of 21.6 percent. While that is an impressive figure, Hyundai is now looking into segments where they are not currently present.
Rakesh Srivastava, Vice President of Sales and Marketing for Hyundai Motor India Ltd said, “The compact SUV and MPV segments are growing in India and these are of interest to us.”
As a result of this desire to branch out, it is expected that the Hyundai compact SUV will be released within the next year.
Srivastava also said Hyundai India is “well poised to maximize opportunities in the season.”
As Hyundai grows internationally, we at SouthTowne Hyundai are excited to see where the company goes in the future.
Let’s say you want to buy a funky, subcompact crossover. The first option is to turn to the Nissan Juke. But let’s also say that, for whatever reason—maybe you dislike their association with Bret Michaels—you don’t want to buy one from Nissan. What’s your second option?
Unfortunately, there isn’t one—until 2017, that is, when Hyundai releases its own, competing vehicle to rival the Juke. It’ll be a subcompact, it’ll be a crossover, and you can bet it will have the kind of unconventional look that Hyundai has already proven it can pull off with the Veloster.
As Hyundai’s CEO Dave Zuchowski put it, it’ll be “a vehicle that would be really designed for Gen Y, for new-first time younger buyers. Think of maybe something that looks like a Juke or something that has edgy, dynamic styling.”
For now though, the plans are far off into the future. We can expect the new Hyundai CUV to arrive to the SouthTowne Hyundai dealership in 2017, but no earlier than that unless something changes.