Other than making the highest-quality, most affordable automobiles on the road, Hyundai is also in the art business. The Korean automaker just agreed to help support the Los Angeles County Museum of Art for the next decade. The Los Angeles Times calls it “the longest corporate sponsorship” in the museum’s history.
Hyundai will provide millions for the museum. The money will go to support the Art + Technology program, “which launched last year and provides grants to artist projects that deal in some way with technology.” More specifically, Hyundai’s contribution will help support the exhibition of Korean art at the Los Angeles County Museum, in a “city that contains the largest Korean population in the US.”
Hyundai’s support of art is largely due to the efforts of Eui-sun Chung, the automaker’s vice-chairman. So far, he has helped broker support deals with the Tate Modern Museum in London and the National Museum of Modern And Contemporary Art in Seoul.
The new 2015 Hyundai Sonata just keeps racking up the accolades. It won MotorWeek’s Midsize Sedan Challenge, was named Best Midsize Car of the Money by U.S. News & World Report, and recently earned a 2014 GOOD DESIGN Award. Now, it’s also just been called one of the Best Family Cars of 2015, according to Kelley Blue Book’s KBB.com.
The publication looked at 23 of the “latest and greatest” vehicles from various manufacturers to determine those best suited to the family lifestyle, based on several categories—including comfort and driving, safety, child seats, cargo space, rear-seat entertainment, and more.
A great deal of the seventh-generation Sonata’s advantage over its competitors comes from Hyundai’s new Fluidic Sculpture 2.0 design language, which not only helps to make the car look more elegant than ever but also improves ride quality, by stiffening body structure and reducing noise, vibration, and harshness. You can test the ride for yourself at SouthTowne Hyundai!
And it’s going to keep getting more perks. Later this year, the Sonata will be equipped with Apple CarPlay and Android Auto to simultaneously increase safety and convenience.