At Hyundai, you know that we will always put your family first. Not only do we offer a lineup filled with family-friendly and safe vehicles, but now Hyundai is also making it easy to connect with even the most distant family members. Through the new Hyundai New Thinking approach, the carmaker has managed to send a message to the International Space Station—without having to use the postal service.
Entitled “A Message to Space,” the Hyundai campaign reproduces a hand-written letter a 13-year-old girl has written to her father, who is on the International Space Station. To deliver the message, Hyundai dispatched 11 Genesis cars to write the message across Delamar Dry Lake in Nevada. The message measured 5.55 km², making it the largest tire track image ever, according to Guinness World Records.